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Should We Prioritize a Rebrand and Marketing Strategy

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Author Topic: YFDFI-IP 14: Brand & Marketing  (Read 445 times)

futjrnaut

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YFDFI-IP 14: Brand & Marketing
« on: December 07, 2020, 08:36:06 am »
Opening thread for discussion on the brand and marketing long term for YFDFI

Please leave your comments below if you are a brand expert or marketing genius.

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Reza123

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Re: YFDFI-IP 14: Brand & Marketing
« Reply #1 on: December 07, 2020, 09:59:35 am »
No, advertising without building foundations is harmful and has a short-term effect
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futjrnaut

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Re: YFDFI-IP 14: Brand & Marketing
« Reply #2 on: December 07, 2020, 10:25:50 am »
No, advertising without building foundations is harmful and has a short-term effect

What about a rebrand of the protocol?
This was made as a mention in the telegram from the getting away from the YF ratio'd product.

How can we continue to mitigate the risk away from us as a community that leads with YF rugs etc etc

v

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Re: YFDFI-IP 14: Brand & Marketing
« Reply #3 on: December 08, 2020, 12:30:18 pm »
I also agree to a rebrand. With the many YF brands available. Its something that the community should seriously consider.
Strategically, time to act would be now before we become too big. Challenge would be to incorporate a reason other than brand being similar to other YF projects.
We will have to expand our vision for the project and manifest it in the new brand name.

gregory

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Re: YFDFI-IP 14: Brand & Marketing
« Reply #4 on: December 10, 2020, 03:49:09 am »
If we want to get away with the Yclone comparisons, it would be good to change the logo in the first place. I remember when I sam the project on Twitter for the first time, the idea that came to my mind was that it was probably another YFI copycat. I don't know if changing the name is a good idea atm as it might bring some confusion now as we have already been highlighted by many influencers on Twitter and Youtube as YfDfi?. But changing the logo would be a very good idea right now. It would differentiate us from the competitors.
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calliba

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Re: YFDFI-IP 14: Brand & Marketing
« Reply #5 on: December 10, 2020, 02:59:43 pm »
It has been suggested (somewhere by someone other than me) that we drop the "FI" and become "YFD", standing for "Your Finance Decentralized". It would mean retaining the YF brand but the overall name is very attractive. Actually has the potential to wipe out the other YFs long term. Thoughts?
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Tony3159292

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Re: YFDFI-IP 14: Brand & Marketing
« Reply #6 on: December 14, 2020, 07:14:43 pm »
I like the idea of keeping YFD in the mix. It is a familiar lettering to Defi and people recognize it which plays into human psychology. I like the post above with "Your Finance Decentralized." It has a personal feel to it and the decentralization aspect is truely our attraction.